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Strategic Marketing Process
A methodical approach that involves analyzing market opportunities, selecting target markets, developing marketing strategies, and managing marketing efforts.
Marketing Program
A coordinated, comprehensive plan that outlines all marketing efforts and strategies to promote a product, service, or brand.
Strategic Marketing Process
An approach to planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.
Line Managers
Individuals who are directly responsible for overseeing and managing employees and operations to ensure the production of goods and services.
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