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An unrepresentative sample causes problems because
Viral Marketing
A digitally enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail, social networking websites, and blogs.
Social Media
Digital platforms and technologies that enable users to create, share content, or participate in social networking.
Feedback Process
A system or method through which information about the results of a particular action is returned to the source, allowing for adjustment or improvement.
Popular Topics
Subjects or themes that attract considerable attention or interest from the general public at a given time.
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