The Purpose of Balancing Logic and Emotion in Academic Works

question 56

Multiple Choice

The purpose of balancing logic and emotion in academic works is to

• A) impress upon readers that a great amount of research has been done.
• B) account for the socio-political needs of listeners or readers.
• C) enhance the credibility of the speaker and capture the audience's attention.
• D) emphasise the psychological needs of listeners and readers.

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Definitions:

Floating Signifier Effect

The notion that the meaning of any particular brand is arbitrary. Literally any meaning or quality—any floating signifier—can be attached to any object, product, company, or person.

Constructed Meaning

The concept that meanings and truths are not inherent but are created through social interactions, cultural practices, and communication.

Emotional Appeal

A persuasive technique targeting emotions rather than logic or reason to influence an audience's response or behavior.

Mastercard

A global financial services corporation that offers payment processing products and solutions, including credit, debit, and prepaid cards.