What Does a Credible Sender Combine in Order to Build

question 62

Multiple Choice

What does a credible sender combine in order to build a logical persuasive message in academic writing or speech?

• A) Physiological needs, esteem needs and security needs
• B) Individual, communicative and social competence
• C) Academic, professional and political interests
• D) Ethos, logos and pathos

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Definitions:

Public Relations

The strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Adverse Publicity

Negative media coverage or public attention that can potentially harm an organization's reputation or financial standing.

Advocacy

The act of publicly supporting or recommending a particular cause or policy.

Lorillard Tobacco Co.

An American tobacco company known historically for producing cigarettes and other tobacco products.