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The Many Critical Moments When Customers Interact with the Organisation

question 37

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The many critical moments when customers interact with the organisation and its offering on their way to purchase and after are known as


Definitions:

Channel

A natural or artificial waterway through which water flows.

Hydrograph

A graph showing the rate of flow (discharge) versus time past a specific point in a river, or other channel or conduit carrying flow.

Summer Thunderstorm

A weather phenomenon characterized by heavy rainfall, lightning, thunder, and occasionally hail, frequently occurring in the summer.

Steady Light Rain

A continuous and uniform precipitation with relatively low intensity, typically not leading to significant flooding.

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