Once a Customer Has Made a Purchase Decision and Has

question 29

Multiple Choice

Once a customer has made a purchase decision and has chosen a particular brand, which need should the brand meet?

• A) Give post sales service
• B) Offer compelling content
• C) Get the word out
• D) Get an idea of intended audience

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Definitions:

Internal Factors

Elements within an organization such as corporate culture, employee morale, and internal processes that influence its operations.

Perceptual Selection

The process by which individuals select, organize, and interpret sensory information in the world around them.

Conscientiousness

A personality trait characterized by organization, dependability, and a strong sense of duty.

Pollyanna Principle

The tendency for people to remember pleasant items or experiences more accurately than unpleasant ones.