The Best Way to Find Out What Customers Really Think

question 35

Multiple Choice

The best way to find out what customers really think about your organisation is to

• A) look at the list of complaints coming in.
• B) ask the front-line staff in your organisation.
• C) listen to the customers.
• D) ask people you know what they've heard about your organisation.

---

Definitions:

Null Hypothesis

A hypothesis that assumes no significant difference or effect exists between specified populations or variables.

Population Proportion

The fraction or percentage of a population that shares a particular characteristic or attribute.

Sample Proportion

The proportion or percentage of the sample that has a particular characteristic, often used to estimate the true population proportion.

Independent Samples

Two or more groups of data that are collected from populations that do not overlap, ensuring that the samples do not influence each other.