Discuss the Impact of Social Media on Organisational Communication

question 13

Essay

Discuss the impact of social media on organisational communication. In what ways is the use of social media effective, and what kinds of organisational networks would be facilitated through social media?

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Definitions:

User Benefits

Advantages or positive outcomes that end-users experience from using a product, service, or system.

Brand Tracking

The process of monitoring changes in consumer perceptions and attitudes towards a brand over time, often through regular surveys.

Comparative Performance

is the evaluation of the effectiveness or success of a product or service in relation to its competitors.

Health Check

An evaluation or assessment of the current state of health, whether for an individual, system, or organization, to identify areas needing improvement.