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An effective negotiation deals with the issues, needs and interests of both parties.
Market Price
The current price at which a good or service can be bought or sold in a marketplace, determined by supply and demand.
Profit
The financial gain realized when the revenue from selling goods or services exceeds the cost of production.
Marginal Cost
Incremental expenditure incurred by manufacturing an additional unit of a product or service.
Selling Price
The price at which a product or service is sold to customers.
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