Providing an Option for Alternative Acceptable Behaviour Is a Feature

question 62

Multiple Choice

Providing an option for alternative acceptable behaviour is a feature of:

• A) a two-part 'I' message.
• B) a three-part 'I' message.
• C) a four-part 'I' message.
• D) all of the above.

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Definitions:

Buying Process

The series of steps a consumer goes through when deciding to purchase a product or service, from problem recognition to post-purchase behavior.

Buying Situations

Various contexts or scenarios in which consumers find themselves that influence their purchasing decisions.

Straight Rebuy

A routine purchasing decision where a buyer reorders a product or service without modifications or consideration of alternatives.

Modified Rebuy

A buying situation in which an organization makes an alteration to an existing purchase decision.