The Primary Difference Between the Transmission and Helical Models of Communication

question 54

Multiple Choice

The primary difference between the transmission and helical models of communication is:

• A) channel of communication.
• B) direction of communication.
• C) source of communication.
• D) effect of communication.

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Definitions:

Need for Cognition

A personality trait that indicates the level of enjoyment a person gets from engaging in and solving challenging mental activities.

Trait Theory

A perspective in psychology that posits personality is composed of a set of stable characteristics or traits that influence individual behaviors and thoughts.

Carl Jung

A Swiss psychiatrist and psychoanalyst who founded analytical psychology, known for concepts such as the collective unconscious and archetypes.

Marketing Messages

Communication strategies used by marketers to convey the value and benefits of products or services to potential customers.