Discuss How to Use Search Engines, Web Directories and Databases

question 7

Essay

Discuss how to use search engines, web directories and databases effectively.

Understand the use and implications of predictive analytics in the context of social data.

Recognize the application of social intelligence models in business strategies.

Understand the significance of context, support, and sentiment in providing useful feedback.

Define concepts of site stickiness, relative pull, reach, frequency, and viewthrough in online marketing.

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Definitions:

Status

The relative social, professional, or other standing of someone or something within a society or organization.

Role

Describes the behavior and actions expected from an individual in a specific position or context within a social system.

Status-role Complex

A concept referring to the combination of social positions (status) an individual occupies and the expected behaviors (roles) associated with those positions.

Interaction

A process by which entities or individuals act upon and respond to each other, forming the basis of social relations and structures.