What Will Damage Your Credibility in Research

question 57

Multiple Choice

What will damage your credibility in research?

• A) Using secondary sources
• B) Using fallacious arguments
• C) Using primary research
• D) Using tertiary sources

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Definitions:

Social Lock-in

A situation where users become dependent on a social network or platform, making it difficult to leave due to the high cost of losing connections and content.

Fandom

A community of fans forming a subculture around a shared interest in a particular subject, such as a TV show, book, or sports team.

Earned Reach

The exposure a brand or content receives organically, through word-of-mouth, shares, or mentions by users, as opposed to paid advertising.

Brand Engagement

The process of forming an emotional or rational attachment between a consumer and a brand, often through marketing strategies.