Two-Way Communication in Public Relations Refers to

question 31

Multiple Choice

Two-way communication in public relations refers to

• A) effective technology that facilitates communication between the organisation and its customers.
• B) the ability of an organisation to communicate with its stakeholders and receive feedback on which it can act.
• C) the need for organisations to be answerable to their stakeholders.
• D) the organisation's promotional strategy.

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Definitions:

Expected Inflation

The rate at which the general level of prices for goods and services is rising, and subsequently, purchasing power is falling, as anticipated by consumers.

Exchange Rate

The rate at which one currency can be exchanged for another currency.

Canadian Dollar

The official currency of Canada, abbreviated as CAD.

Samurai Bond

A Japanese yen-denominated bond issued in Japan by a non-Japanese entity.