Running an Event Specifically Designed to Attract Media Coverage Is

question 5

Multiple Choice

Running an event specifically designed to attract media coverage is an example of using which public relations model?

• A) Press agentry/publicity model
• B) Public information model
• C) Two-way asymmetrical model
• D) Two-way symmetrical model

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Definitions:

Lose-Lose Approach

A conflict resolution or negotiation strategy where all parties involved end up being worse off or not achieving their objectives.

Competitor

Someone who is most likely to try a win-lose approach to conflict resolution, especially if he or she is personally involved in the conflict.

Negotiation-Of-Selves Conflict

A psychological conflict that arises when an individual's different social roles or selves are in opposition, requiring negotiation or compromise among them.

Lose-Lose Strategy

A strategy in which everyone gives up something, and the focus is on compromise.