The Key Benefit of Adopting a Two-Way Symmetrical Approach to Public

question 70

Multiple Choice

The key benefit of adopting a two-way symmetrical approach to public relations is

• A) that potential problems or hostile attitudes are identified before they become issues.
• B) that it requires less resources than other models.
• C) that it promotes balance between an organisation and its publics.
• D) the ability to promote products and services directly to customers.

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Definitions:

Social Processes

The patterns of growth and change in a society over time, which influence and are influenced by human behavior.

Functions

The role or activity that something is expected to perform within a particular context.

Consequences

The results or outcomes of actions that may influence future events or behaviors.

Symbolic

Serving as a symbol or representing something beyond its literal sense.