Consider the Image of an Organisation You Know Well

question 13

Essay

Consider the image of an organisation you know well. Reflect on what you know and think about that organisation, and how it communicates with its stakeholders. Is the communication one- or two-way, and is it effective?

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Definitions:

Net Income

The final profit figure for a company, arrived at by subtracting all operational costs and taxes from its total revenue.

Dividends

Funds distributed by a company to its shareholders, typically from the company's earnings.

Gross Margin

Gross margin is the difference between revenue and cost of goods sold (COGS) expressed as a percentage of revenue, indicating the efficiency with which a company produces goods.