A Public Relations Issue Appears When

question 59

Multiple Choice

A public relations issue appears when

• A) stakeholders form groups because an organisation's actions impact on them.
• B) high-profile issues are likely to negatively impact an organisation.
• C) high-profile issues are likely to either negatively OR positively impact an organisation.
• D) a crisis event occurs that will involve delicate negotiations and collaboration with a specific public or publics to resolve.

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Definitions:

Cash Equivalent

Short-term, highly liquid investment assets that are readily convertible to known amounts of cash and are subject to insignificant risk of changes in value.

Money Market

A segment of the financial market where short-term funds are borrowed and lent, typically involving instruments with high liquidity and short maturities.

Treasury Bill

A short-term government security issued at a discount from the face value and paying no interest, maturing usually in one year or less.

Fraud Triangle

A model that describes the three elements present when an individual commits fraud: opportunity, pressure, and rationalization.