Two-Way Communication in Public Relations Refers to

question 31

Multiple Choice

Two-way communication in public relations refers to

• A) effective technology that facilitates communication between the organisation and its customers.
• B) the ability of an organisation to communicate with its stakeholders and receive feedback on which it can act.
• C) the need for organisations to be answerable to their stakeholders.
• D) the organisation's promotional strategy.

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Definitions:

Annual Annuity

A financial product providing a series of payments made at equal intervals over a set period, typically one year.

Bank Account

An account managed by a bank where the monetary transactions between the bank and its customers are documented.

Annual Raises

Increases in salary or wage that are given to employees on a yearly basis, often based on performance or inflation adjustments.

First Deposit

The initial amount of money placed into a financial account or investment.