An Organisation Trying to Convince Stakeholders of a Particular Point

question 40

Multiple Choice

An organisation trying to convince stakeholders of a particular point of view would use the

• A) press agentry/publicity model
• B) public information model
• C) two-way asymmetrical model
• D) two-way symmetrical model

---

Definitions:

Brand

“The total constellation of meanings, feelings, perceptions, beliefs, and goodwill attributed to any market offering displaying a particular sign” (Muniz, 2007). A brand is a carefully constructed set of meanings that a company attaches to a particular product, including the company itself.

Perishable Household Items

Perishable household items refer to goods within the home that have a limited shelf life and require timely use or consumption, such as food, medicine, and certain chemicals.

Primary Breadwinner

The individual in a household primarily responsible for providing financial support through earned income.

Branding

The process of creating a unique name, design, and image in a consumer's mind, distinguishing one product or service from another.