Explain Why You Would Want to Plan a Public Relations

question 64

Essay

Explain why you would want to plan a public relations campaign. What would be the objectives? How many steps will it take and what are they?

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Definitions:

Shares Outstanding

The total number of shares of a company's stock that are currently owned by investors, including those held by the public as well as restricted shares owned by the company's insiders and employees.

Treasury Stock

Shares that were issued and subsequently reacquired by the issuing corporation, reducing the amount of outstanding stock on the open market.

Cash Dividend

The distribution of some of a company's earnings to its shareholders as determined by the company's board of directors.

Waste Management System

A systematic approach to handling both disposal and recycling of waste materials in an environmentally friendly manner.