Describe the Steps in the Strategic Management of Public Relations

question 51

Essay

Describe the steps in the strategic management of public relations issues.

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Definitions:

Lasting Evaluation

Refers to the ongoing process of assessing the long-term effects and outcomes of a product, service, or policy.

Heuristics

Rules of thumb or mental shortcuts that simplify decision-making processes.

Rules-Of-Thumb

Informal guidelines or principles that simplify decision-making processes, based on experience rather than exact measures.

FCB Matrix

A strategic model designed to guide businesses in their advertising efforts, categorizing products based on levels of involvement and thinking/feeling dimensions.