Focus Groups Are Very Helpful in

question 33

Multiple Choice

Focus groups are very helpful in

• A) providing statistically valid data on service failures
• B) itemizing the costs of gathering information about service failures
• C) minimizing guest inconvenience
• D) providing qualitative information that might otherwise be unavailable

---

Definitions:

Midpoint Method

A technique for calculating the percent change in which changes in a variable are compared with the average, or midpoint, of the starting and final values.

Price Elasticity

A measure of how much the quantity demanded of a good responds to a change in the price of that good, reflecting the sensitivity of consumers to price changes.

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a specific price level, at a given time.

Price Elasticity

Refers to a measure of how much the quantity demanded of a product changes in response to a change in its price.