Even If People Perceive a Given Servicescape Similarly, They May

question 39

True/False

Even if people perceive a given servicescape similarly, they may have different reactions to it.

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Definitions:

Universality

The quality of being true or relevant in all circumstances and situations.

Basic Emotions

Emotions that are universally recognized and experienced by humans, such as happiness, sadness, fear, disgust, anger, and surprise.

Collectivist Cultures

Communities prioritizing collective objectives and requirements above individual ambitions and wishes.

Background Emotions

Persistent emotional states that do not necessarily stem from specific events but rather influence perception and behavior over time.