While a Strong Brand Name Is Important to a Business

question 64

True/False

While a strong brand name is important to a business, it can be a disadvantage if it has negative associations in certain markets.

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Definitions:

Difference Threshold

The minimum difference in stimulation that a person can detect 50% of the time; also known as the just noticeable difference (JND).

Relative Magnitude

The perceived size or importance of one quantity in comparison to another.

Colored Part

This term is vague but could be referring to the iris, which is the colored part of the eye responsible for controlling the size of the pupil.

Pupil

The black circular opening in the iris of the eye, which regulates the amount of light that enters the eye.