Because Hospitality Services Are Largely Intangible, Having a Strong Brand

question 43

True/False

Because hospitality services are largely intangible, having a strong brand image is very important in the hospitality field.

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Definitions:

Megapixels

A measure of the resolution of digital cameras or images, equivalent to one million pixels.

Behavioral Economics

is a field of economics that studies how psychological, emotional, cultural, and social factors affect economic decisions of individuals and institutions.

Psychology

The scientific study of the human mind and its functions, especially those affecting behavior in a given context.

Standardization

The process of implementing and developing technical standards based on the consensus of different parties including firms, users, interest groups, standards organizations, and governments.