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Carr and McDowell found that Jim's scratching was reinforced mainly by .
Rate of Return
The gain or loss on an investment over a specific period, expressed as a percentage of the investment's cost.
Interest-Rate Cost
The expense incurred by borrowing funds, typically expressed as a percentage of the total amount borrowed.
Marginal Utilities
The supplementary pleasure or value a consumer secures by acquiring one more unit of a product or service.
Total Utility
The total satisfaction or benefit that a consumer receives from consuming a given quantity of goods or services.
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