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According to the author of your text, the history of memory has been a story of .
Rational Choice
A theory in economics that assumes individuals always make prudent and logical decisions that provide them with the highest amount of personal utility.
Costs and Benefits
An analysis approach that compares the total costs and total benefits associated with a particular action or decision to determine its feasibility or worth.
Predictable Ways
Methods or patterns that can be anticipated or expected based on previous observations or known properties.
Incentives Matter
A principle that highlights the importance of rewards and penalties in influencing human behaviour and decisions in economics.
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