_____________________________ Refers to the Spatial Arrangement of Subunits and the Nature

question 47

Short Answer

_____________________________ refers to the spatial arrangement of subunits and the nature of their interactions.

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Definitions:

Diversification

A strategy of increasing business opportunities through new markets or products, aiming to reduce risks associated with over-reliance on a single product or market.

Product Development

The process of creating or improving a product or service, from initial idea through marketing, with the goal of satisfying customer needs.

Market Development

A strategy aimed at expanding the customer base by exploring new markets for existing products.

Product Penetration

Product Penetration is the extent to which a product is recognized and bought by customers in a particular market.