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One of the sequences leading to secondary deviation is formal community stigmatizations.
Voluntary Premium Pricing
A pricing strategy where consumers are offered the option to pay more than the standard price for goods or services, often for charitable reasons or to support a good cause.
Buy One, Get One Free
A promotional sales tactic where customers receive an additional item at no extra cost upon purchasing one.
Sales Promotion
A marketing strategy involving the short-term use of incentives or discounts to encourage the purchase of a product or service.
Rebate
A consumer discount in which a portion of the purchase price is returned to the buyer in cash; the manufacturer, not the retailer, issues the refund.
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