The Arctic Shipping Season

question 16

Multiple Choice

The Arctic shipping season

• A)has expanded by more than three weeks in the Arctic region.
• B)has decreased as a result of increased sea ice that freezes in response to positive feedback from climate change.
• C)does not vary over time.
• D)is regulated by the recession cycle in Europe.
• E)is not related to,or affected by climate change.

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Definitions:

Purchase Frequency

The number of times a consumer buys a product or service within a given timeframe.

Market Segmentation

The practice of dividing a broad target market into subsets of consumers who have common needs and priorities, to design and implement strategies tailored to them.

Psychographically

An adverb relating to psychographics, the study of personality, values, opinions, attitudes, interests, and lifestyles of individuals or groups for marketing and other purposes.

Create Needs

The marketing strategy of generating new desires or needs among consumers for products or services they may not have previously considered.