The Name a Company Assigns to a Commercial Drug Product

question 12

Multiple Choice

The name a company assigns to a commercial drug product for marketing and identification purposes is called the _____________ name.

• A) trade
• B) brand
• C) proprietary
• D) all of the above

---

Definitions:

Entire Burden

The total impact or effect of something, often related to the full cost or responsibility borne by an entity.

After-Tax Equilibrium

The balance or condition of a market after the effects of taxes have been considered, reflecting the impact on prices and quantities of goods and services.

Supply Curve

A graph showing the relationship between the price of a good and the quantity of that good supplied.

Effective Price

The final price after accounting for rebates, discounts, or other financial adjustments.