The Purpose of the Covering Letter (Or Letter of Application)

question 23

Multiple Choice

The purpose of the covering letter (or letter of application) is to

• A) make an explosive lasting impression and draw attention to the relevance of your qualifications to a specific job.
• B) draw attention to those qualifications or experiences not listed in the résumé but which may equip you for the job and persuade the reader to consider your application carefully.
• C) strengthen what you want to emphasise by repeating the content in your résumé.
• D) achieve a balance between your perception of your suitability for the job and the potential employer's needs.

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Definitions:

Operating Income

Earnings before interest and taxes (EBIT), calculated as gross income minus operating expenses, excluding non-operating income and expenses.

Variable Product Cost

Costs that vary directly with the level of production, such as materials and labor.

Total Fixed Overhead

The sum of all costs that remain constant regardless of the level of production or sales, such as rent, salaries, and insurance.

Contribution Margin

The amount remaining from sales revenue after variable costs have been deducted, used to cover fixed costs and to generate profit.