Which Function of a Social Media Strategic Plan to Support

question 45

Multiple Choice

Which function of a social media strategic plan to support sales efforts involves enabling customers to enter the purchase process with an opinion formed from earlier engagement with influencers?

• A) Shorten the sales cycle
• B) Stimulate interest and demand
• C) Set expectations and deliver value
• D) Deliver value

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Definitions:

Psychological Needs

Fundamental human requirements for mental well-being, such as autonomy, competence, and relatedness.

Autonomous Motivation

The drive to engage in an activity out of genuine interest or personal value rather than external pressure.

Cultures

The collective norms, values, beliefs, and attitudes that characterize an organization or society and influence behaviors of individuals within it.

Need For Achievement

A psychological trait that drives individuals to pursue and attain challenging goals or standards of excellence.