Types of Appeals Found in Persuasive Letters Are Appeals to

question 75

Multiple Choice

Types of appeals found in persuasive letters are appeals to

• A) power, status and gain.
• B) intellect, emotion and authority.
• C) benefits, losses, potential benefits and losses.
• D) inclusion, exclusion, status and vanity.

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Definitions:

Market Risk Premium

The increased return an investor hopes to gain by investing in a risky market portfolio rather than in assets free of risk.

Required Return

The minimum rate of return on an investment necessary to compensate the investor for the level of risk assumed.

Overall Return

The total gain or loss experienced on an investment over a given period, taking into account capital gains, dividends, and interest.

Market Risk

This is the risk of losses in investments due to factors that affect the overall performance of the financial markets.