The Many Critical Moments When Customers Interact with the Organisation

question 37

Multiple Choice

The many critical moments when customers interact with the organisation and its offering on their way to purchase and after are known as

• A) customer journeys.
• B) touch points.
• C) engagement stages.
• D) customer experiences.

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Definitions:

Heterosexism

A system of attitudes, bias, and discrimination in favor of opposite-sex sexuality and relationships, often marginalizing LGBTQ+ individuals.

Biphobia

Prejudice, fear, or hatred toward bisexuality or bisexual individuals, often manifesting in discrimination or stigmatization.

Responsible Non-monogamy

Ethical non-monogamy practices where all parties involved have consented and communicate openly about their relationships with others.

Polygamy

A marital practice in which an individual has more than one spouse simultaneously.