A Survey Is Reliable If

question 44

Multiple Choice

A survey is reliable if

• A) it enables researchers to formulate theories, make claims and generalise findings from a sample to a larger population.
• B) it consistently gives the same result when the survey is repeated under the same conditions over different periods.
• C) it relies on a number of questions to assess an attitude, an issue or a problem.
• D) it yields varying results when repeated under the same conditions over different periods.

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Definitions:

Expected Annual Orders

An estimate of the quantity of orders a company anticipates receiving within a one-year period based on market analysis and sales forecasts.

Present and Potential Sales

Analysis or estimation of current sales figures combined with the forecasted or potential sales in the future.

Relationship Selling

Relationship selling is a sales approach that focuses on creating and maintaining long-term relationships with customers rather than just focusing on immediate sales.

Follow-up

The act of continuing communication or action with a prospect or customer after an initial interaction or sale.