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A large survey conducted on behalf of an organisation should be
Experimental Control
The practice of minimizing variables other than the independent variable in an experiment to ensure that the outcome is directly related to the variable being tested.
Independent Variable
In an experimental setting, the variable that is manipulated by the researcher to observe its effect on the dependent variable.
Double-masked Design
A study design in which neither the participants nor the researchers know who belongs to the control group and who belongs to the experimental group, minimizing bias.
Experimenter Expectancies
The potential influence that a researcher's beliefs, hopes, or biases can have on the outcome of an experiment, often impacting the behavior being studied.
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