The Three Critical Success Factors in Knowledge-Management Programs Are

question 59

Multiple Choice

The three critical success factors in knowledge-management programs are

• A) the leader, the followers and the customers.
• B) the goals, the outcomes and the relationship between them.
• C) leadership, knowledge management enablers and application of knowledge across the organisation.
• D) knowledge leadership, clearly identified business benefits and communication outside the organisation.

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Definitions:

Business Reply Card

A pre-addressed and prepaid postcard or form included with a mailing, allowing the recipient to respond easily to the sender.

Stimulus-Response Selling

A sales technique based on the premise that specific stimuli can elicit predictable responses from customers, guiding them towards a purchase.

Cold Canvassing

A sales technique involving unsolicited contact with potential customers who had no prior interaction with the salesperson.

Personal Selling Process

A series of steps salespeople follow when selling, which includes prospecting, making contact, presenting, handling objections, closing, and follow-up.