Two-Way Communication in Public Relations Refers to

question 31

Multiple Choice

Two-way communication in public relations refers to

• A) effective technology that facilitates communication between the organisation and its customers.
• B) the ability of an organisation to communicate with its stakeholders and receive feedback on which it can act.
• C) the need for organisations to be answerable to their stakeholders.
• D) the organisation's promotional strategy.

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Definitions:

Nonbinding Arbitration

An arbitration process where the decision or award cannot be legally enforced, and the parties are free to pursue further legal actions.

Binding Mediation

A dispute resolution process where the parties agree in advance to comply with the mediator's decision or recommendation.

Good Listening Skills

The ability to effectively receive, interpret, and respond to verbal communication and non-verbal cues from others.

Taking Sides

The act of supporting one position over another in a dispute, debate, or conflict.