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A Successful Public Relations Strategy Starts with a Clear Message

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A successful public relations strategy starts with a clear message.


Definitions:

Sensitivity Coefficients

Measures in sensitivity analysis that quantify how the output of a model changes in response to changes in input variables.

Regression Analysis

A statistical method for estimating the relationships among variables, often used to forecast future trends.

Historical Returns

The actual return that an investment or asset has generated over a specific past period.

Adjusted Beta

A measurement of a stock's volatility relative to the overall market, which has been adjusted to account for its historical performance trends.

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