When Conducting a Media Interview, Bridges Are Effective at

question 17

Multiple Choice

When conducting a media interview, bridges are effective at

• A) diverting attention from the main point.
• B) redirecting attention back to the key point.
• C) linking questions.
• D) emphasising a key promotional message.

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Definitions:

Maslow's Theory

refers to Maslow's Hierarchy of Needs, a psychological theory proposing that humans are motivated by five levels of needs: physiological, safety, love/belonging, esteem, and self-actualization.

Prepotent Needs

In Maslow's hierarchy, these are more dominant or pressing needs that must be satisfied before higher-level needs can be addressed.

Climate of Openness

An organizational atmosphere where communication is encouraged, and employees feel comfortable sharing ideas and feedback.

"Useless" Idea

An idea perceived as having no practical value or immediate benefit, though it may have potential for future application or innovation.