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Consent cannot be given if the plaintiff is mistaken about some material fact.
Total Cost Concept
An approach that takes into account all costs associated with the production and distribution of goods or services.
Cost-Plus Approach
A pricing strategy where a fixed percentage or amount of profit is added on top of the cost to produce or purchase goods or services.
Selling Expenses
are costs associated with marketing and selling a company's products or services, including advertising, sales staff salaries, and commissions.
Differential Revenue
The difference in revenue expected from two different decisions or alternatives.
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