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According to Bjorklund, Et

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According to Bjorklund, et.al. (2007) , the concept of evolved probabilistic cognitive mechanisms are

Identify the influence of individual traits on self-schema and perception.
Recognize the impact of vivid and salient stimuli on attention and memory.
Learn about the methods through which schemas can change over time.
Understand the differences between prototypes, exemplars, and stereotypes.

Definitions:

Segmentation Approach

A marketing strategy that divides a broad target market into subsets of consumers who have common needs, interests, and priorities.

Similarities

The aspects or characteristics that two or more entities have in common, allowing for comparisons or associations.

Differences

Distinctive characteristics or features that set one person, thing, or situation apart from another.

Buyers

Individuals or entities that purchase goods or services for personal use, for use in the production of other goods and services, or for resale.

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