Examlex
Match each measurement with its abbreviation.
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Existing Products
Goods or services that a company has been offering to the market, as opposed to newly developed offerings.
Business Analysis
The practice of identifying business needs and finding solutions to business problems, often involving the evaluation of business structure, processes, and operations.
Prototype Testing
The process of evaluating the design, functionality, and performance of a preliminary version of a product before it goes into mass production.
Target Market
This term identifies the specific group of consumers at which a product or service is aimed, defined by demographic, geographic, and psychographic characteristics.
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