Which Statement Does NOT Accurately Describe Socioeconomic Market Segmentation

question 26

Multiple Choice

Which statement does NOT accurately describe socioeconomic market segmentation?

• A) It is easy in foreign markets where income and life-cycle stage are not measured.
• B) It is the most common type of market segmentation.
• C) It is defined by variables that include age, gender, income, occupation, and education.
• D) It is most often compiled through data taken from Statistics Canada.

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Definitions:

Alfred North Whitehead

A British philosopher, logician, and mathematician, best known for his work in process philosophy and his development of the metaphysical theory known as process theology.

Management

The process of dealing with or controlling things or people, often within an organizational context.

Leadership

The act of guiding or influencing a group towards achieving its goals.

Honesty

The quality of being truthful, trustworthy, and sincere in actions and words.