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Ford Motor Company Surveyed 10,000 Customers to Analyze Their Needs

question 174

Multiple Choice

Ford Motor Company surveyed 10,000 customers to analyze their needs and preferences in automobiles. At the end of the survey, respondents were asked to provide demographic information, including age. Responses concerning preferences were strikingly similar for each group within a specific five-year age range. What is this a result of?


Definitions:

Automatic Attitudes

Quick, reflexive responses that reflect immediate evaluative judgments, not requiring conscious effort or awareness.

Deliberate Attitudes

Perspectives or opinions that are consciously formed, reflecting explicit beliefs and values.

Attitudes

Behavioral inclinations demonstrated through assessing a specific entity with a level of preference or aversion.

Adapt

To adjust or change one's behavior or thinking to suit a new situation or environment.

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