When Can Product-Usage Segmentation Be an Important Tool for Marketers

question 118

Multiple Choice

When can product-usage segmentation be an important tool for marketers?

• A) as they attempt to eliminate competition
• B) as they attempt to identify heavy users
• C) as they attempt to reduce costs from 80 percent to 20 percent
• D) as they attempt to increase profitability

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Definitions:

Internet

A global network connecting millions of computers, enabling the exchange of data, news, and opinions.

Ubiquity

The state of being everywhere at once or seeming to be present simultaneously in many places, often used to describe the pervasive nature of technology.

Computer Networks

A group of interconnected computers that can communicate and share resources and data.

Procurement

The process of finding, acquiring, and buying goods, services, or works from an external source, often involving tendering or competitive bidding.