A Consumer Goods Company Segments Its Markets on the Basis

question 30

Multiple Choice

A consumer goods company segments its markets on the basis of purchase patterns of their customers. The company groups its consumers who regularly buy their product into heavy, moderate, and light users, and nonusers. What approach is this an example of?

• A) segmentation by benefits sought
• B) geographic segmentation
• C) segmentation by usage rates
• D) distributive segmentation

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Definitions:

Irrational Beliefs

Faulty, unrealistic thoughts or assumptions that can lead to emotional distress and unhealthy behavior.

Socratic Questioning

A technique used in therapy and education that involves asking open-ended questions to stimulate critical thinking and uncover underlying beliefs or assumptions.

Probing Assumptions

Involves critically examining the foundational beliefs underlying theories, arguments, or practices to uncover potential biases or errors.

Rational Dialogue

A method of communication focused on reaching agreement and understanding through logical and reasoned conversation.