Why Would a Company Use a Positioning Map

question 68

Multiple Choice

Why would a company use a positioning map?

• A) It is used primarily by companies utilizing undifferentiated marketing strategies.
• B) IT can be used only for already successful products in the market.
• C) It shows how consumers view a product relative to competitive products.
• D) It outlines how to introduce a new product to the marketplace.

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Definitions:

Gibbons v. Ogden

A landmark Supreme Court case in 1824 that clarified the federal government's power to regulate interstate commerce.

Concurring Opinion

A separate judicial opinion that agrees with the court's conclusion but differs on the reasoning or principles behind the decision.

Dissenting Opinion

A legal opinion in court rulings written by one or more judges expressing disagreement with the majority opinion of the court.

Rule of Four

A Supreme Court of the United States practice that permits four of the nine justices to grant a writ of certiorari, deciding that the Court will review a lower court's decision.